Blogging is one of those things in business that may sound optional or unnecessary; however, in the realm of business marketing today it is critical. It should be an essential part of any marketing plan. It keeps customers in the know and creates a portal from which you can be interacted with online.
Consider the fishing analogy put forth by Forbes contributor Jayson DeMers:
“I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines.”
In short, blogging creates different avenues from which potential customers can find you.
“But, what will blogging actually do?”
I hear you asking. Blogging personalizes your brand. Treat your brand as a living, breathing being. When you blog, you give your brand a voice, you humanize it, and you begin to influence the emotional connection customers have with your business. It helps your audience to feel connected to you and your company.
Blogging increases inbound links your website. What’s an inbound link? An inbound link is any link outside of your site that will lead someone back to you and ultimately, increasing traffic on your website.
Having a schedule for your blog content is imperative. Consistent posting is a way to let the world (and web robots) know you’re still in business. It also gives you deadlines and structure to help nudge you have the next blog post prepared.
Are you still on the fence about blogging? Why?